How Robinhood’s clutter-free user interface design is flypaper for millennial audiences.

How to design for the specific user you want.

How Level Money asked users 3 questions to simplify onboarding.

How Trim uses automation to go after low-hanging fruit.

How Mint returned 100+ lost hours to its users’ lives right away.

How TransferWise stood out by tackling common pain points in the personal finance market.

How Credit Karma uses free tools to drive a sticky experience.

How personal finance management companies can show value during the first-run experience.

How Monzo gamified its waitlist to create pre-launch buzz for its personal finance app.

How Robinhood used an ingenious referral program to build a 1M+ customer waitlist.

How blog posts helped Mint get 20,000+ customers pre-launch.

How to use pre-launch marketing to build trust and hype in personal finance apps.

We studied 18 of the fastest-growing personal finance startups of all time and dove into what they did to achieve their massive results.

The result of getting your product right, however, can be exponential growth so fast it’s hard to wrap your mind around. In 2020 alone, approximately one-third of millennials withdrew funds from their retirement accounts or took out loans, or thought to do so, to cope with the financial impact of Covid-19. Bankrate found 83% of millennials don’t think they’ll ever retire: they simply “don’t think they’ll have the money” to do so. It’s even harder when your target market would rather never think about what you’re trying to sell them - retirement, for example. To build a successful personal finance management (PFM) tool, it’s important to understand the dynamics of user acquisition and growth.īuilding a product that people want is hard. Phone number The secrets of personal finance startup user growth

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